The digital market rivalry has compelled companies to value website performance for improved ranks than competitors. Ecompapi recognizes the important part played by technical SEO in increasing search engine visibility and getting free traffic. Therefore, as an SEO optimization agency a top-rated Web Development Company, they’re the ones who can catapult your business to the forefront of the industry.
In this post, we will discuss five technical SEO factors that can greatly improve your website’s rankings on Google.
- Page Speed Optimization
Web pages that load slowly tend to discourage users, causing them to abandon their sessions prematurely. Fast-loading sites are prioritized more by Google besides other engines which makes page speed a vital ranking factor. This means optimizing images, using browser caching, cutting back on HTTP requests and employing content delivery networks (CDNs) will help you enhance page speed. It is demonstrated by Google’s data that as a mobile site visitor experiences an increase in page load time from 1 to 7 seconds there is a 113% increase in the likelihood of bounce rate.
- Mobile-Friendly Design
Mobile-friendly design is not an option anymore, but a must-have. This is because 60% of internet traffic comes from mobile devices. Search engines prefer websites that deliver smooth experiences to users when they are using mobile phones or tablets. To ensure your website is responsive and has optimized images, readable font sizes, and easy navigation.
According to a recent study conducted by BrightEdge over 57% of web traffic originates from mobile phones which emphasizes the need to concentrate on them.
- SSL/HTTPS Implementation
In today’s world full of technology, security is everything. HTTPS (Hyper Text Transfer Protocol Secure) sites are favoured by search engines as they help establish secure connections and protect user data. Utilizing an SSL certificate increases security levels in addition to improving search engine rankings. A research done by HubSpot reveals that four out of five online users regard their safety and privacy as paramount whenever submitting personal data across the website.
- Clean and Crawlable Site Architecture
Your website should be easy for search engine crawlers to wander around and index, in order for it to be shown on search results. A well-plotted site structure that has a sequence of logic, descriptive URLs, and an XML sitemap is important in facilitating crawling and indexing speedily. Regularly reviewing your site’s architecture can help improve search engine ranking as well as user experience. Moz’s case study indicated that reconstructing one site’s architecture improved organic traffic by 25%.
- Schema Markup Implementation
A schema markup is a structured data format used by search engines to understand the content you have published on your website better. With schema markup, you will be able to make your website look more attractive on SERPs like rich snippets, review stars etc. According to Merkle, websites with schema had click-through rates (CTR) which averaged 58% higher than those without schema.
Conclusion
Ecompapi’s professional SEO specialists and website developers keenly monitor the newest technical SEO best practices so that your site performs better than its counterparts. You can refine your website’s performance, improve user experience and boost your search engine rankings by considering and applying the top five strategies of technical SEO.
Notably, technical SEO is an ongoing process that necessitates regular maintenance and optimization. Get in touch with them today, and they shall help you realize the full potential of search engine visibility for your site.
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