To increase the visibility of your non-profit association, here are some tips that will help you on a daily basis:
1) Create a showcase on the net
Your visibility is very limited these days without the internet. Today, it is considered almost “obligatory” to have it on your site. Not only do your donors get information about your
mission and actions, but also how to contact you. Through this, you can not only gain visibility, but also not miss out on active donors online.
If you are new to this domain, you can call on a professional to help you with a site for your non-profit association, or even volunteer.
2) Social networks
There are tons of benefits to using social networks to connect with donors online. Ease of use, accessible to all, touch the world, be “trendy”…
Social networks are tools for donor communication that help you with announcements like events news and invite people to get involved with you.
On the internet, it is often difficult to win. Search engines have their own techniques for SEO.
If you are just starting out, you should invest time in quality content, describing yourself self and your cause in detail.
Partnerships make it possible to create links and new things together. By partnering with other non-profit associations or society, you also become visible within your community. This establishes your importance and allows a better realization of your objectives.
This is the most obvious way to promote yourself, but it is not free. Several choices of mediums are available to you: internet, television, paper, radio…
But each of your advertising campaigns will have a cost. The most affordable will surely be the social network ads, where you can customize the amount, and even the people you want to target. You can also advertise on search engines, used by millions of people every day.
6) Specialized websites and blogs
There are many platforms devoted to the social and associative world. Blogs, sites, magazines, etc. Learn about the most influential platforms and also those that are most likely to connect you with donors, volunteers who believe in your cause.
You have to know how to be open to the world, to make yourself known. If you speak only of yourself (of your non-profit association, of your actions) you will find it difficult to make meaningful connections.
Talk about other topics, get involved in the work of others. They will also be your best spokesperson.
Make an effort to answer any questions or suggestions you may have for questions asked by your community members. Take the time to answer or explain as many times as you need.
Do not be disagreeable: your kindness will be rewarded with their attention and vote of confidence.